Better Web Results
Internet Marketing Workshops

Check out the other BWR Workshops!

The next Writing Content for the Web workshops are:

March 4 - Palo Alto, April 22 - Fremont

Just $99 + add the 2nd same-day workshop for just $50!

There are two purposes to consider when writing for the web. First, your words (and visual aids) need to convert targeted visitors to prospects who take mutually beneficial action such as a calling, emailing or completing an online form. Words and images must sufficiently “tell the story” and assist the visitor in determining whether they want what you provide and if so, whether they want it from you or a competitor. Unless the content you write converts targeted visitors to prospects, there is no benefit for your efforts attracting traffic to your site.

The second consideration when writing content for the web is “being found” by search engines. A site that offers everything targeted visitors want accomplishes nothing if those visitors never arrive.

The WSI/Better Web Results Writing Content for the Web workshop will help you                                                                                                                    

• develop words (and images) to engage targeted visitors
• assist visitors to take mutually beneficial action (call, email, form completion)
• assist visitors to take mutually beneficial action (call, email, form completion)
• optimize “story” pages without content appearing contrived
• build effective “landing pages” for search engines, email marketing and social media

WSI/Better Web Results workshops are interactional, with participants determining the content and focus. We don't work on theoretical web pages. We work on your web pages!

Who should attend?

• Smaller to mid-sized businesses managing their own websites
• Smaller to mid-sized business managers working with web developers
• Businesses considering revamping their Internet presence
• Businesses considering a new Internet presence

Writing Content for the Web workshop repeats December 10 in Palo Alto, March 4 in Palo Alto, and April 22 (2009) in Fremont. Gaining more information about or registering for this workshop can be accomplished via this link.

You may also contact the facilitators directly

Kevin Dean, kevin@wsinetadvantage.com or tel. 510.687.9737

Craig Ruess, craig@wsiseriousbusinesssolutions.com or tel. 650.321.4229