Website Functional Features That Do the Job

Website functional features:

• Give visitors information/activity they seek
• Help tell the story, and/or
• Enable visitor action

These examples inspire desired visitor action

Visitor Navigation	Telling the Story	Enabling Action
Funneling	Flash slide show	Intranet
Link to Alternative Flash Site	RSS	Directory
Multilingual	Catalog	Shopping Cart
Visual Navigation	Video Feed	Newsletter Sign-up